Paula Martinez
A Bit About Me
I read obsessively, which means I’ve also learned to write pretty well. I just graduated from CU Boulder with dual degrees in Strategic Communication (Advertising) and Political Science. I love getting to the core of what makes people tick and shaping those insights into work that resonates.
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I believe deeply in leaving things better than I found them, whether that’s a conversation, a community, or a campaign. That belief shapes my work, and here’s a glimpse of what I’ve done so far...
Work Experience
Advanced Advertising Campaigns (NSAC)
August 2024 – May 2025
Sustainable Marketing Liaison
May 2023 – May 2025
Student Ambassador
2022 – 2023
Chosen as one of 12 students for CU’s top ad course, I serve as Account Manager and Strategist for a national client. I lead research, guide our campaign direction, and keep our team aligned across media and creative. We’re competing in the 2025 National Student Advertising Competition.
I led sustainability campaigns that reached and resonated with the student community. From running focus groups to building social content, I shaped strategy through a mix of research and creativity. I also partnered with student orgs and local businesses to broaden our impact, using analytics to fine tune our messaging and strengthen engagement.
I gave 50+ campus tours a year, sharing what it’s really like to be a student at CU Boulder. I also represented the university at college fairs and high schools, and helped personalize the experience for prospective students with Q&As that improved follow-up rates.