Projects

Media Proposal

A targeted, data backed media strategy for Lululemon’s Holiday campaign in Portland. Built to maximize impressions on a $50K budget, reaching Gen Z women through platforms like YouTube, Instagram, and programmatic banners.

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Digital Media Plan

Detailed Excel plan outlining platform budgets, CPMs, and total impressions for Lululemon’s Holiday campaign. Designed for cost efficiency and high impact within a $50K spend.

Creative Brief

A strategy rooted in the insight “Our passions protect us.” This campaign repositions Madhappy as more than a clothing brand, it's a catalyst for connection. By reviving hobbies and hosting community events, we help Gen Z combat loneliness through joy, movement, and shared passions.

Campaign Strategy

Data driven campaign strategy for AT&T, built to connect with Gen Z. Created for the 2025 National Student Advertising Competition.

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Posters and Social Media Content

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